Howard Zwick

What you should and may not know about broadcast & cable advertising, media barter and media promotions

Howard Zwick

Background & Experience: Broadcast/Cable Advertising, Media Planning & Placement, On-Air Radio/Cable TV Promotions, Product/Travel Exchanges for Media Advertising. 

I have over 40 years of experience in major market broadcast station senior management in Los Angeles and San Francisco, coupled with successful years of running media buying services in San Francisco, Newport, RI and London.  Plus experience in the field of Sports Marketing Promotions, On-Air Radio & Cable Audience Promotions, Travel Promotions and Broadcast Barter Negotiations.

During my career I have negotiated the exchange of excess travel and product inventory for media credit and I have placed media schedules for many travel accounts, i.e., International Tourist Boards, Cruise Lines, Foreign and Domestic Airlines, International and Domestic Resorts, etc.

I can and have taught individuals and corporate entities how to save money when planning and/or placing media schedules, negotiating on-air audience promotions with radio/cable TV stations and cable networks.

 FOR MORE DETAILS PLEASE VISIT:  WWW.HOWARDZWICKADVERTISING.COM